VISIBLE EQUITY

Product & Executive Portraiture produced for the rebranding of Visible Equity

VISIBLE EQUITY

Product & Executive Portraiture produced for the rebranding of Visible Equity

PRODUCT & EXECUTIVE

ADVANCED ANALYTICS SOFTWARE

For Visible Equity, a leading SaaS provider of portfolio management, analytics, and compliance solutions for banks and credit unions, we executed a comprehensive location-based photoshoot to support the launch of their refreshed brand and new website. This project focused on capturing authentic, high-quality visual assets that reflect the professionalism, innovation, and accessibility at the core of Visible Equity’s platform.

The shoot was staged on-site at Visible Equity’s headquarters and included a series of executive portraits, candid team interactions, and dynamic environmental imagery that showcase the company’s leadership and collaborative culture. In addition, we produced detailed software interface shots that highlight key features and functionality of their analytics and compliance tools.

“Eric and his team are fantastic to work with. They were very flexible and accommodating to changes we needed done before and during our photoshoot. They spent a lot of extra time with us on our shots ensuring the location, lighting, and atmosphere were perfect. Their attention to detail and ability to think outside the box really set them apart from other agencies we’ve worked with in the past. In todays world you don’t have to take my word for it look at their work, it speaks for itself.”

DAVE GILBERT // COO, VISIBLE EQUITY

The visual direction was aligned closely with the new brand identity, emphasizing clean composition, modern lighting, and a confident, approachable aesthetic. These assets are now prominently featured across the new website and digital platforms, enhancing user engagement and reinforcing Visible Equity’s position as a trusted technology partner in the financial services space.

This photoshoot not only delivered a versatile library of branded content but also played a critical role in visually communicating the company’s mission and technical expertise during a pivotal stage of growth.