Utah has long been a hub for fast-growing tech industries, and in biotech, AMEDICA Corp stands out with groundbreaking innovation. As the only company producing medical-grade Silicon Nitride—a patented material for spinal and arthroplasty applications—AMEDICA offers a powerful alternative to PEEK and titanium. This FDA-cleared material is osteopromotive, anti-infective, and may help accelerate fusion.

In June 2009, we partnered with Marketing Director Steve Zeiger and his team to write and produce AMEDICA’s first Silicon Nitride product video. Designed to introduce and position the technology as a next-gen solution for medical implants, the project involved weeks of concept development, scripting, and art direction. It all led to an intense three-day shoot and edit session, where we distilled over eight hours of RED 4K footage into a concise, impactful piece. The finished video premiered as the centerpiece of AMEDICA’s booth at the 25th Annual North American Spine Society (NASS) Conference in San Francisco.