Progressive Shoot Model

TRAVEL LIFESTYLE & ARCHITECTURE

PHOTOGRAPHY AND FILM PRODUCTION

MILLIONS OF FRAMES

In almost two decades in production, we've logged more than a few frames.

PHOTOGRAPHY & MOTION FILM PRODUCTION

All around us, architecture shapes attitudes, facilitates experiences, provides comfort and safe haven, and even stands as an impressive statement of expression and design. For our architecture, real estate, interior design, and destination club clients, expressing these environments is key to selling an experience, an atmosphere, or a property by creating an emotional connection with the audience. Some of our most memorable experiences have come from traveling the world, photographing luxury architecture in some of its most picturesque corners.

TRAVEL LIFESTYLE | RESORT & HOSPITALITY | INTERIOR DESIGN | COMMERCIAL DEVELOPMENT

The challenge of traditional workflows

Managing the budget, logistics, and scheduling for a resort’s visual updates is a daunting task. When these assets are vital for driving bookings, finding a team that balances creative excellence with operational efficiency is rare. Too often, production hurdles overshadow the ultimate goal: capturing the high-impact imagery needed to build your brand and convert guests.

- Large Cumbersome Crews
- Disruptive Multi Room Blocks

- General Operational Disruptions
- Limited Weather Windows

- Facility Damage
- Delayed Post Deliverables

With over a decade in Resort, Architectural, and Lifestyle film and photography production, we are proud to offer a production model that is designed to ease the burden of rushed, stressful production and is guaranteed to take the visual imagery of your property to a whole new level.

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TRADITIONAL

6-10 person crew
Extensive gear and grip equipment
Weather dependent limitations putting your investment at risk
Disruptive, intense room block schedule for shoot and crew
Delayed 2-3 week post production deliverables
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STRESSFUL, INTENSELY PLANNED, HIGH IMPACT PRODUCTION DAYS, LARGE CREW / RATES

PROGRESSIVE

2-4 person crew
Lightweight, specialized speed light package for precise light painting
Less Dependency on weather conditions/Ability to capture weather events
Less disruptive, prescheduled, minimal room blocks
On site post work/on site delivery of signature shots
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LESS STRESSFUL, PERFECTLY PLANNED & EXECUTED PRODUCTION DAYS, MANAGEABLE CREW

The Proven Techniques and Technology

- Light Painting
- Timelapse

- Drone Technology
- Motion Control

- Strobe (HSS / TTL)
- LED (SP / Panel)

- Channel Blending
- Generative AI (limited)

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“Eric has an extraordinary vision for artfully creating dynamic and powerful work. Eric and his team effectively took on our large project and quickly were able to translate our vision of what we needed into a workable solution. We continue to get many compliments on the quality of work they did for us.”
BRIAN VERHAARENE-MARKETING MANAGER, SELECT HEALTH

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"I can't say enough good things about our experience...every single photo came out far better then I could have hoped. His pricing is very reasonable for the quality of work he provides and by the time your shoot is over, Eric will feel like an old friend which is great because we plan on using him for every photographic need we have going forward. Seriously can't say enough good things and would give him six stars if it was an option!"
BRAD LARKINPRESIDENT // ARGENTA

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"Throughout our years in the design business we have worked with numerous photographers across a wide range of projects. While (mostly) all were talented and got the job done, Eric Russell brings his unique artistry to the craft of photography. Eric is incredibly talented, hard-working, professional and personable. Eric’s attention to detail is unmatched – not only does he use his expert eye to take spectacular requested shots, he also finds creative ways to bring a special uniqueness to his photographs that provide us with fascinating and complex detail shots. We end up with a product set apart from the rest. We appreciate and trust him implicitly, look forward to working with him for years to come, and would recommend him to our peers."
D.B. FERGUSON & BRETTE WILSONHUDSON HAVENS

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“When putting together our new restaurant concept…photography was very important to us. Eric was organized and delivered all that we asked for on time and within budget. His ability to listen to our ideas and concept, then return those to us…was truly remarkable and better than we imagined. He combined creativity with function and design which resulted in an amazing product. Eric is an exceptional guy and we thoroughly enjoyed working with him.”
DREW EASTMANPALLET BISTRO

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“Eric Russell was a fresh perspective for Deer Valley Lodging. He has attitude and talent of professionalism. Eric photographs in a way that ilaof our properties is distinctive and unconventional yet elegant and tasteful. Eric has rejuvenated the look of some of our older properties and defined class in our newer properties all with great work ethic.”
BECKY ROSENTHALDEER VALLEY LODGING

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“After meeting with Eric and his producer, we knew this shoot would turn out absolutely amazing. Although the smoke took over the entire Tahoe/Truckee area, they were able to capture these beautiful shots. We are so happy to have crossed paths with Eric and his team!”
CHRISTY HALLKALIFORNIA JEAN BAR

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“Not only is Eric Russell a dear friend but his talent for detail, work ethic, and follow through has inspired me to a become greater artist.”
CAMERON RAFATISINGER - SONGWRITER

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“Eric and his team are fantastic to work with. They were very flexible and accommodating to changes we needed done before and during our photoshoot. They spent a lot of extra time with us on our shots ensuring the location, lighting, and atmosphere were perfect. Their attention to detail and ability to think outside the box really set them apart from other agencies we’ve worked with in the past. In todays world you don’t have to take my word for it look at their work, it speaks for itself."
DAVE GILBERTVISIBLE EQUITY

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“I challenged Eric and his team with a difficult corporate video – we had an innovative device for a slow to change industry. The companies’ growth goals were forcing us to reach beyond the early adopters and begin convincing the next level of potential customers that conversion was low risk. During the project kickoff meeting I was immediately impressed with Eric’s attention to detail and ability to make me comfortable with his clear and specific project plan. As we moved through each stage of the project in a timely manner, Eric’s team of professionals gave the process a smooth and routine feel.The finished video was Hollywood quality – well beyond our expectations. That was six years ago and I’ve been told the company continues to build every potential customer/investor presentation around that video.”
STEVE ZEIGERAMEDICA CORPORATION

ERIC RUSSELL

DIRECTOR OF PHOTOGRAPHY

Eric Russell is a Director of Photography specializing in commercial production for Travel Lifestyle, Architecture, Product brands and agencies. His background in Advertising as a Creative Director and owner of his own Design and Production Studio combined with over 20 of production experience has become a valuable asset for his clients, as well as the crews he works with.

ERIC RUSSELL

DIRECTOR OF PHOTOGRAPHY

Eric Russell is a Director of Photography specializing in commercial production for Travel, Lifestyle, Architecture and Product brands and agencies. His background in Advertising as a Creative Director and owner of his own Design and Production Studio combined with over 20 of production experience has become a valuable asset for his clients, as well as the many crews he works with.

Shoot, eat, sleep...and repeat.

We’re two decades in…and while the lion share of our work takes place on location, the creations born from our own studios and the unique production spaces we have the privilege to work in consistently contribute to a great experience for our clients and the overall success of a shoot.

Analog soul, digital hustle.

For us, the creation of still and moving pictures is really about the study of light, composition, and visual storytelling rather than the acquisition and command of vast amounts of gear. A lot of experience, pride and care has gone into the acquisition of the right tools and resources to craft deliverables with care, and deliver at speed.

Old rules, new tools.

Our curated gear kit strikes a balance of proven craft and modern efficiency. Each piece is chosen to support the essentials: light, composition, storytelling—while keeping pace with today’s production demands. While our gear kit is ever evolving to keep up with modern efficiency, it is also designed around the core principles and techniques of commercial photography / cinematography production.